The Carlsberg Group

The Carlsberg Group is a Danish brewing company founded in 1847 by J.C. Jacobsen with headquarters in Copenhagen, Denmark. The company’s main brand is Carlsberg Beer, but it also brews Tuborg as well as many other local beers. More than 45,000 people work for the Carlsberg Group, and their products are sold in more than 150 markets around the globe. In 2008, the Group sold more than 120 million hectolitres of beer, which is about 100 million bottles of beer a day.

The standardisation of disparate telecommunication platforms became an increasing need for Carlsberg to support their efforts of delivering high quality service on an international basis. At the same time, the new telephony platform had to be flexible enough to meet the future requirements of one of the world-leading brewing companies, including their target of moving 40 per cent of their existing extensions to mobile solutions. Another key consideration would be the ease with which systems and end users could be migrated to the new platform.
Carlsberg awarded Aastra a five-year managed services contract to upgrade its telephony infrastructure in Europe providing unified communications for more than 8,500 extensions across multiple sites. Aastra’s MX-ONE® platform will be deployed initially at operations centres in Denmark, Finland, France, Germany, Poland, Sweden and the UK. Core aspects of the solution included Aastra’s Solidus eCare® Contact Centre and Aastra’s Unified Communications Suite that integrates with the existing Microsoft® OCS and will enable Carlsberg to benefit from improved productivity and flexibility. Aastra’s contact centre solution will also integrate with Carlsberg’s contact centre’s existing SAP Enterprise Resource Planning (ERP) platform, ensuring a seamless service for incoming customer orders and queries.

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